The Secret Formula of A/B Tests on YouTube
Explains how YouTube A/B tests use statistical confidence, sample size, and thumbnail performance gaps to decide whether a test has a winner.
Author
Martin Koytek
Producer of the kw.media YouTube tutorials and point of contact for YouTube consulting, courses and creator support.
About Martin
Martin Koytek
Managing Director
- YouTube Certified
- Google Ads Partner
- YouTube Product Expert
Martin Koytek produces the video tutorials for kw.media. He explains YouTube features, creator workflows and platform changes in a compact, practical way.
As managing director of kw.media, he advises creators, companies and educational institutions on YouTube, online marketing, courses and digital platforms.
team@kw.mediaVideos by Martin Koytek
YouTube hid the new DMs... Here is how to find them!
Explains where YouTube hid its new mobile DMs, how invite links work and why the rollout feels limited.
How to Set up: YouTube Channel Guidelines
Shows how to set up YouTube channel guidelines with an intro message and up to three custom community rules.
How to Disable YouTube's AI Upscaling / Super Resolution (in 30seconds)
A quick walkthrough for disabling YouTube's AI super resolution setting in Studio so uploads are not upscaled automatically.
How Does YouTube Hype ACTUALLY Work? (We Have The Data)
Breaks down how YouTube Hype works, what the available data suggests, and how smaller creators can think about the feature strategically.
How to quickly Create Gaming Thumbnails For Free (with GIMP)
Shows a quick free workflow for creating gaming thumbnails in GIMP, from composition and assets to readable final thumbnail design.
How to Use YouTube Live’s “Take a Break” Feature (Step-by-Step Tutorial with OBS Setup)
Walks through YouTube Live's Take a Break feature and how to configure it in a stream setup with OBS.
How to Use YouTube's New Thumbnail Test & Compare Feature for Better Engagement
Explains YouTube's Thumbnail Test & Compare feature and how creators can use it to improve engagement with better thumbnail decisions.
REUSED CONTENT! Monetization disabled! What now?
Explains what reused content means for YouTube monetization and what creators can do after monetization has been disabled.