Why your YouTube Shorts views don't convert to longform

My shorts get thousands of views, but my main videos literally get only two. Should I quit?

Transcript

My shorts get thousands of views, but my main videos literally get only two. Should I quit? The problem isn’t that your videos suck. The problem is expecting swipe hungry shorts audience to suddenly want deep 15-minute long videos. Shorts and long form are two different platforms living in the exact same app. If your main video gets two views, your promo strategy isn’t the issue. Your title and thumbnail or even the video idea itself is.

Stop trying to convert short attention spans and start packaging your main content for people who are actually searching for it, because otherwise you just keep burning out wondering why you’re not getting the views you expected.

Martin Koytek

Written by

Martin Koytek

Managing Director

Producer of the kw.media YouTube tutorials and point of contact for YouTube consulting, courses and creator support.

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