Media literacy, AI and content creation
For school classes, teaching staff, parents and companies. I explain how YouTube, social media and AI really work, from more than ten years of hands-on platform experience. Online or on site.
What it’s about
I’ve been working with YouTube for more than ten years, managing channels and running my own. So my lectures and workshops aren’t textbook theory. They’re about what actually happens on the platforms: how recommendations come about, how fakes are made, and what AI can and can’t do.
One teaching unit is 45 minutes. I adapt most formats to age, prior knowledge, equipment and schedule, from a one-hour lecture to a project week.
For school classes
For teenagers aged 13 to 18 and vocational schools. We agree on age, prior knowledge and equipment beforehand.
From grade 9, 4–6 teaching units. The class checks real examples: fake screenshots, deepfakes and videos taken out of context. By the end, everyone can check a source themselves, with reverse image search and a short checklist.
From 6 teaching units, as a lecture or workshop. How ChatGPT and image AI work, why they sometimes make things up and when you can trust them. With live demos where the AI gets things wrong, too.
2–3 teaching units for ages 13 to 18. Why do you click one video and skip another? We look at thumbnails, titles and the first few seconds, then recreate them ourselves.
Lecture, 4–6 teaching units, for ages 13 to 18. What’s behind a channel: equipment, algorithm, working hours, money, and duties like an imprint and ad disclosure. With real numbers from my own channels.
One day, 10 teaching units. The class plans, shoots and edits its own vertical video with a smartphone. At the end we watch all the results together.
Project week or holiday course over 3–5 days. From the idea, storyboard, filming and sound to editing, export and media law. On the last day the groups present their videos.
Online workshop, 4–6 teaching units. How to structure a video so people keep watching: opening, arc and script. It helps with presentations, too.
Hands-on workshop, 4–6 teaching units, good for media clubs and vocational schools. Camera, exposure, lighting and sound, with whatever equipment is on site and a few tricks that cost nothing.
Computer lab workshop, 6–8 teaching units. A complete production workflow with free professional software: recording with OBS Studio, graphics with GIMP and editing with DaVinci Resolve.
For teachers
For teaching staff, departments and in-service training days, on site or online.
Training day or workshop, 3–6 teaching units. What ChatGPT, Copilot and Gemini can do for lesson planning, research and organisation, where they get things wrong, and how to deal with homework an AI wrote.
Compact seminar, 6–8 teaching units, for vocational schools, teachers and older students. ChatGPT, Copilot and Gemini for writing, research and organisation, with exercises on your own device.
For parents
Built around the school year so the topics fit the children’s age. 2–4 teaching units, on site or online. Schools in Rhineland-Palatinate can have the fee reimbursed up to €300 once a year through the state programme “Stark im Netz – Eltern”.
1st grade. How much screen time is fine, which content suits the age, and how to set up tablets and smartphones safely. With settings you can apply the same evening.
2nd grade. Why it’s so hard to put a game down: rewards, in-game purchases and first contact with social media. And how children learn to notice when it’s enough.
3rd grade. Children want to make their own photos, videos and audio plays. What they learn from it, and what matters for privacy and image rights.
4th grade, together with school social work and school psychologists. How to recognise cyberbullying and online grooming, what happens in class chats and what parents can actually do.
For parents and grandparents, up to 6 teaching units. Online games, influencers, cost traps and cyberbullying explained clearly, so you can talk to the kids about it without it getting awkward.
For companies
As an in-house workshop for your team or as a keynote for your event.
Workshop, 4–8 teaching units. What ChatGPT, Copilot and Gemini really do for office work, where they get things wrong and which data should never go in. With exercises on real tasks from your business. It also helps with the AI Act duty to foster your staff’s AI literacy.
30–60 minutes for your event. What AI can do today, how fake videos and cloned voices hit companies, and what you can do about it.
Booking formats
The fee depends on format, length, location and preparation. You get a fixed quote up front.
For parent evenings, staff training days and events
For classes, courses, media clubs and teams
For media projects over several days
Terms
You get a fixed quote up front with the fee and, for on-site dates, travel costs.
Cancelling is free up to 21 days before the date. If you cancel 20 to 8 days before, I charge 25% of the agreed fee, and 50% from 7 days before. This also applies when an event is cancelled because too few people signed up.
The reason is simple: for every date I keep the day free and prepare. An early cancellation gives me the chance to book the day elsewhere.
The class workshops are designed for teenagers from 13 or grade 9, and the parent evenings follow school years 1 to 4. For older students, vocational schools and teaching staff, I adapt content and language.
Yes. Lectures, parent evenings and many workshops work well online. Hands-on formats with filming, editing or equipment are usually better on site.
Lectures usually need a projector, sound and internet. For hands-on formats we agree devices, software, rooms and group size beforehand.
That depends on the federal state. In Rhineland-Palatinate, the state education institute reimburses every school up to €300 per calendar year through “Stark im Netz – Eltern”, or up to €250 online. The school leadership, parents’ association, parent representatives or school social work can apply. Elsewhere, the parents’ association often covers it.
Cancelling is free up to 21 days before the date. After that the rule under “Terms” applies: 25% of the fee for cancelling 20 to 8 days before and 50% from 7 days before, even when too few sign-ups are the reason.
I do, Martin Koytek. I’m the managing director of KW.Media, have been in the YouTube Product Expert program for eleven years and run my own channels.
Teacher
Teacher for media literacy, AI and content creation
I explain platforms the way I use them myself: as someone who runs channels, analyses the numbers and sees every day what children and teens experience online. Honestly, even when the answer is uncomfortable.
team@kw.mediaSend me a short note about what you have in mind. You’ll get a reply with a suitable proposal within 24 hours.
