Media literacy, AI and content creation

Lectures and courses for schools

We teach online or on site: practical, understandable and tailored to students, teachers, parent evenings and project weeks.

For schools and education providers

Teaching digital life as it actually happens

Our courses connect media literacy with real platform experience: YouTube, AI, misinformation, social media, video production and digital work skills.

One teaching unit is 45 minutes. Most formats can be adapted as a lecture, workshop, project day, online session or holiday course.

  • Available online or on site
  • For classes, media clubs, project weeks and parent evenings
  • Practical teaching with live demos, exercises and real examples
  • Teacher: Martin Koytek
Martin Koytek

Course catalogue

Examples from the programme

Formats are adapted to age, prior knowledge, technical setup and the school schedule.

Fact or Fake? Truth in the Digital Age

Workshop for students from grade 9. In 4-6 teaching units, groups learn how misinformation, deepfakes and source verification work.

Understanding AI without a Computer Science Degree

Lecture or workshop from 6 teaching units. A clear introduction to ChatGPT, image AI, opportunities, limits, hallucinations and responsible use.

Creator Snack: Hooks, Thumbnails and Attention

Compact impulse workshop for ages 13-18. In 2-3 teaching units, students learn why videos get clicked or skipped.

Dream Job YouTuber? Behind the Scenes

Lecture for ages 13-18. In 4-6 teaching units, Martin explains technology, algorithms, effort, money, obligations and creator reality.

Mobile Creator Practice Camp

One-day course with 10 teaching units. Students plan, shoot and edit their own vertical short video with a smartphone.

Creator Camp: Start on YouTube & Co.

Holiday course or project week over 3-5 days. From idea, storyboard, camera and sound to editing, export, media law and final screening.

Storytelling for Creators

Online workshop with 4-6 teaching units. Dramaturgy, audience retention and script structure for video, presentation and social formats.

Content Creation - The Professional Way

Hands-on workshop with 4-6 teaching units covering cameras, exposure, lighting and audio for media classes and project groups.

Hollywood at Home

Computer lab workshop with 6-8 teaching units. Free professional tools such as OBS Studio, GIMP and DaVinci Resolve in one workflow.

AI Power for Work

Compact seminar with 6-8 teaching units for vocational schools, teachers or older students using ChatGPT, Copilot and Gemini productively.

What Are My Grandchildren Doing Online?

Parent or grandparent evening with 6 teaching units about online games, influencers, cost traps, cyberbullying and intergenerational dialogue.

Booking formats

From short impulse to project week

Pricing and structure depend on format, group size, location, technical setup and preparation needs.

Impulse or lecture

For introductions, parent evenings or teacher training days

On request 2-6 units
  • Clear topic introduction
  • Live demos and Q&A
  • Online or on site
Request

Project week or holiday course

For intensive media projects

On request 3-5 days
  • Concept, production and final screening
  • Guided creative work
  • Individually planned schedule
Request

FAQ

Which age groups are the courses for?

Many formats are designed for students from age 13 or grade 9. We adapt the content and language for older students, vocational schools, teachers and parent evenings.

Can the course happen online?

Yes. Many topics work well as an online workshop or webinar. Practical formats with filming, editing or hardware usually benefit from an on-site session.

What does the school need to prepare?

It depends on the format. Lectures usually need a projector, audio and internet. For practical courses, we agree devices, software, rooms and group sizes in advance.

Who teaches the courses?

The teacher is Martin Koytek. He combines many years of YouTube, media and online marketing experience with clear explanations for different audiences.

Martin Koytek

Teacher

Platform practice in the classroom

Martin Koytek

Teacher for media literacy, AI and content creation

  • YouTube Certified
  • Google Ads Partner
  • YouTube Product Expert

Martin Koytek explains digital platforms, AI and content creation from real practice: clearly, honestly and with attention to what students actually experience online.

team@kw.media

Request a course

Send us the topic, audience, preferred format, location and possible time frame. We will reply with a fitting proposal.

  • School or education provider
  • Grade level and group size
  • Online or on site
  • Preferred length in teaching units or days
team@kw.media