YouTube Announces Separate Partner Program Requirements for Streamers | #youtubepatchrundown

Transcript

If the fan feature were rolled out in the US, UK, Canada, Taiwan, and South Korea, we could be talking about the 3,000 hours, which is actually quite a high threshold. YouTube itself says that these requirements are really intended for video creators and not for live streamers, which I find a bit contradictory since you can accumulate far more view hours through live streams. They casually mentioned that there’s a complete set of requirements for live streamers in the works, set to be released at the end of 2023 or beginning of 2024. This will include metrics like average viewer count and the number of hours streamed live per month.

Interestingly, there will again be two requirements: one for the smaller fan feature and one for the larger Super Chat feature. This is a super interesting development for live streamers, but discoverability is still an issue. I hope we get more information on this soon.

Another update concerns thumbnails. There’s a new beta phase in August, and we’ll try to get involved. Then, of course, I can show you that. It’s a very interesting development, keep it in mind for your future workflow. It could make a crucial difference when thumbnail testing is rolled out. Maybe you’ll want to manually swap out a few thumbnails beforehand, test their performance, and then swap them back if they don’t work. Of course, this will all be automated with the feature—a super chill thing!

Unfortunately, there are no updates yet on multi-language audio. I received an unofficial update: My relatively recent MrBeast video is the best-performing video on YouTube in the first 24 hours because it utilized all major markets and made the language available in multiple languages from the start. A very interesting development, I hope this is the crucial push to finally get things moving on this front. Unfortunately, there’s no timeline or updates on this.

Next, we’ll be back next Saturday with more YouTube news. If you have any topics you’d like to see covered, feel free to drop them in the comments. The release calendar is slowing down a bit and going into summer break, but that’s okay because then we’ll have time to address your requests. As mentioned, feel free to drop your ideas in the comments, see you next week, and take care until then!