How YouTube Wants to Highlight Memberships | #youtubepatchrundown

Transcript

YouTube is currently experimenting with a new feature regarding exclusive content for members. It’s called the “Member Content Preview”: when non-member viewers come to your channel, they’ll be shown a preview of exclusive content. If they click on it, they’ll be prompted to become a member. I’m still unsure how I feel about this feature. On one hand, it’s a good way to bring memberships back into the spotlight and encourage people to use the subscription model, especially if you produce a lot of exclusive content. On the other hand, I find it a bit intrusive to replace part of the recommendations with exclusive content, especially since there’s no opt-out for creators. You can’t say, “I only produce exclusive content, but I don’t want to participate in this experiment.” That’s a bit tricky. Let’s discuss this in the comments; I’m curious about your thoughts.

Next up, we have “Clips to Charts”: this feature has now been fully rolled out. As a reminder: when your viewers create a clip, you can turn it into a Short that links back to the original video. I think this is a nice feature, but I wish YouTube would make clips more visible in general. For example, by having a “Clips” tab on the channel where you can see the highlights created by other viewers. It would also be helpful if creators could view their own created clips in the backend.

Finally, a quick look ahead to next week: we’ll be discussing the requirements for the Fan Membership Program, which is the little brother of the YouTube Partner Program. As mentioned before, preparations are underway, and some changes to the terms of service have been made to enable this. I know many of you are already partners, but this could also be an option for an exclusive channel you want to build as a second channel. Definitely keep that in mind and tune in next week! Until then, take care and keep creating!