Is YouTube once again surpassing itself with the Anti AdBlock Experiment? | #youtubepatchrundown

Transcript

Creator Music is getting an update that’s already available for creators in the US. There are now new options for license durations and price adjustments that you can filter by. A very interesting story! For the price adjustments, there’s a slider range: the maximum point is $500+, and the minimum is $0. This way, you can also choose to only show cheaper licenses. I think that’s very practical. For license durations, it starts at a minimum of 2 years, and the highest you can get is a “Forever” license, which, as the name suggests, is valid indefinitely. Additionally, there’s an indicator in the form of an arrow that splits into two arrows. This means that this piece is enabled for revenue sharing. So, a part of the earnings goes to both the creator who made the video and the artist who contributed the music. That’s also an interesting model and can save you costs, especially if you’re a smaller creator and don’t make a lot of revenue from a video.

There’s no further information yet on when Creator Music will be available outside the US. But feel free to subscribe to the channel, because you’ll find out here first!

Next up, YouTube Shopping: YouTube Shopping has received a small update. Now, you can pin and tag products from your own shop in livestreams on mobile—a useful feature that was previously only possible via the live controller on desktop. Of course, this isn’t exactly a critical function, but it’s handy, especially when you’re on the go and might want to add your products to the chat at a trade show.

And then we have some excitement: YouTube is experimenting with an anti-adblock function! This means that you can’t play videos until you disable your adblocker or have YouTube Premium. This is a significant intervention, but also understandable, as the platform needs to be funded, and advertising is an important source of income. I know many people who use YouTube Premium, and I personally find it worthwhile. Money goes to the creators, and you don’t have annoying ads interrupting all the time. But I also understand those who can’t afford YouTube Premium and therefore use adblockers to have a bearable experience on the platform. They support creators in other ways, such as through memberships or Super Chats.

I personally find it difficult that YouTube is conducting this experiment, but let’s discuss it in the comments. Maybe you should also comment on whether we should do a live show on this topic and invite a few YouTube Product Experts to exchange ideas. I’m looking forward to different perspectives and say: See you next Saturday! Take care and keep going!