Audience Overlap Card Fully Rolled Out for Better Content Planning! | #youtubepatchrundown

Transcript

The Audience Overlap Card is now fully available in YouTube Analytics. We briefly discussed it when it entered beta. It’s simply a way for creators to see what formats your viewers are watching: videos, shorts, or live streams. I find this a meaningful presentation of the data. However, it also reminds me in an unpleasant way that I should probably make more shorts and live streams for you. What do you think? Would you like to leave topic requests in the comments? Then I’ll of course prepare something for you.

Let’s move on to a small experiment for iOS and Android users. By users, I mean viewers, as it’s about viewer-created shorts featuring comments. This means that when a viewer sees a comment and wants to reply, they can do so in the form of a short. Essentially, it works just like creator short replies. However, it won’t be displayed in the comments as a short reply, and the author of the comment won’t receive a notification.

As mentioned, it won’t be displayed in the comments as a short reply, but it will appear in the shorts feed and the viewer’s channel. This means the viewer who created the short will, of course, publish it on their channel. I’m not sure what to make of this. Since the comment author isn’t notified, I find the whole thing very, very tricky. What’s the point of replying to such a comment if the author doesn’t find out about it? I find that difficult.

I also find it difficult that there’s no opt-out as long as comments are active. In other words, anyone can take a comment and make some nonsense out of it in a short. I don’t like that either. It’s very, very unfinished in my opinion. We should definitely wait and see what happens with the actual implementation. It’s just an experiment, and they might change everything again. In its current form, I wouldn’t support it. Please leave your thoughts in the comments on whether you like it and whether you see any benefit as a viewer.

Thank you for joining me. We’ll be back next week with YouTube news. Until then, take care and keep going!