YouTube ABC: Quick Start with YouTube Analytics
Discover YouTube Analytics, a free tool to measure your channel's success. Track key metrics like impressions, views, CTR, and retention.
Transcript
The YouTube ABC: YouTube Analytics is a free tool provided by YouTube that makes it easy to measure the success of your channel and helps you optimize your strategy. You can find it in the YouTube Studio app or on studio.youtube.com by clicking on the Analytics tab.
For beginners, the most important metrics are impressions, or how often the video is shown, views, or how often viewers actually watch the video, the click-through rate that connects impressions to views, and audience retention, or how long viewers stayed on your video. With those four metrics, you can already identify why your channel might be growing. Comment your questions on analytics to get a more detailed explanation on specific analytics areas, and don’t forget to subscribe for more creator content.
Written by
Martin Koytek
Producer of the kw.media YouTube tutorials and point of contact for YouTube consulting, courses and creator support.