YouTube Engagement Analysis: Understanding Viewer Interactions
Discover YouTube's engagement metrics in YouTube Studio. Analyze views, impressions, click-through rates, and average view duration to understand viewer interactions.
Transcript
The YouTube ABC: engagement is part of video analytics. It shows you the interactions of viewers with a specific video. Open YouTube Studio and you will find an overview of your views, impressions, click-through rate and average view duration. Access video analytics using this button and select the engagement tab. There you find the watch time for an individual viewer, then compare it with the nearby displayed average view duration. Scroll down to view the graph displaying audience retention. It shows you how long viewers watch your videos before they switch off. Leave your questions in the comments and subscribe to our channel.
Written by
Martin Koytek
Producer of the kw.media YouTube tutorials and point of contact for YouTube consulting, courses and creator support.