YouTube Updates Auto-Dubbing with INTONATION | Create App on iOS for 1%

Transcript

We’ve got some big news this week. Autodubbing is getting an upgrade that makes it actually somewhat usable. The YouTube Create app is arriving on iOS (kind of), and there’s a creator subsidy program for creators from India.

Let’s start with autodubbing. It’s been a love-hate topic; let’s be honest, so far the feature has been more of a gimmick than truly useful. The generic AI sounded completely robotic and detached. But YouTube is now experimenting with an update that could bring some hope.

The new version will try to emulate the creator’s pitch and intonation when doing speech synthesis. It’s still far from third-party tools that can do voice cloning, but it should finally sound more like you—or at least convey the intention you aimed for. This change might make autodubbing viable, depending on its effectiveness.

Currently, the intonation experiment is only available when translating English to Spanish or Portuguese, or from Spanish, Portuguese, German, or French back to English. So, those are the working directions for now, and we’ll keep an eye on its progress. The big question remains: can users set their own language?

I stumbled upon a funny Reddit post about this, featuring a mockup suggesting YouTube respect viewers’ preferred languages. Interestingly, when we forwarded this post to someone at YouTube, they slipped up and mentioned internal discussions about something similar. This isn’t just about video dubbing language selection; it could also impact titles, descriptions, search, and recommendations. I’m excited to see how this develops.

Next up, the YouTube Create app is back in my patch notes. This time, it’s not about templates but iOS and Canadian users. 1% of iOS users in Canada will now be able to use the YouTube Create app. It’s a slow rollout, but these experiments tend to expand, so the wait continues. Good news for iOS creators, I guess!

Finally, an interesting update from India: YouTube is testing a new creator bonus program—or rather, a creator subsidy program. You might remember the old YouTube Shorts Fund, which incentivized creators to use Shorts by offering subsidies. Creators follow the money, and this strategy is now being employed in India. The new program will reward Shorts view growth. For example, if you had 1,000 Shorts views this month and 10,000 next month, that’s growth. You’ll be rewarded with a percentage of the total views, similar to the old Shorts Creator Fund. But this new program isn’t limited to Shorts; it also considers watch time on videos, making it fairer and less focused on Shorts than YouTube’s recent initiatives.

This is something to keep an eye on as it encourages both video and Shorts creation. Please share your thoughts in the comments below.

And that’s a wrap for this week’s YouTube updates. Don’t forget to subscribe so you never miss them. See you next week! Bye-bye.