How They Work: End Cards

Navigating the YouTube End Screen Editor

To enhance viewer retention and guide your audience toward more of your content, you can implement end screens directly within YouTube. The process is managed through the YouTube Studio interface; specifically, you will find these options under the Editor tab for the respective video you wish to modify.

By accessing this tab, Creators can transform the final seconds of their videos into interactive hubs that promote other uploads or curated collections.

Designing Your End Screen Layout

YouTube offers two primary paths for creating an end screen: building a custom layout from scratch or utilizing pre-defined structures.

Custom Elements

For those who want precise control over their layout, you can create a personalized end screen using individual elements. You are permitted to add up to four elements in total. This allows you to strategically place links to other content while ensuring the screen does not become overly cluttered.

Using Templates

If you prefer a more streamlined setup, YouTube provides nine different templates. These templates offer pre-set configurations that allow you to quickly deploy a professional-looking end screen without having to manually position every element yourself.

Customizing Content and Timing

Once you have chosen your layout—whether custom or template-based—you can refine exactly what the viewer sees and when they see it.

Selecting Videos and Playlists

The elements within your end screen are not static; you can select which specific videos or playlists should appear. This is a critical step for content promotion, as it allows you to direct viewers toward a series of related videos (via a playlist) or a specific “next step” video that complements the current upload.

Adjusting Duration

Timing is essential to ensure the end screen does not overlap with your main content or appear too early. Within the editor, you can adjust the duration of the end screen, ensuring it aligns perfectly with the closing sequence of your video.

Streamlining Your Workflow via Imports

Creating a new end screen for every single upload can be a repetitive and time-consuming process. To increase efficiency and maintain visual consistency across your channel, YouTube allows you to import end screens from other videos.

Instead of manually selecting elements and adjusting layouts for every new upload, you can simply pull in an existing configuration from a previous video. This ensures that your call-to-action remains consistent while significantly reducing the time spent in the Editor tab.

Original transcript

Transcript

To create an end screen in YouTube, go to the Editor tab for the respective video. From there, you can create your own end screen with up to four elements or use one of the nine templates. You can also adjust the duration of the end screen and select which videos or playlists it should appear on. If you want to reuse an end screen from another video, you can import end screens from other videos.

Still unsure about creating end cards? Our YouTube Tips & Tricks in English offers valuable tips and tricks to enhance your YouTube videos with engaging end screens, or contact our expert below.