Transcript

Now, let’s talk about my voice, I’m not quite back to full health yet, but you’ll still get your YouTube updates from me. Let’s start with responding to comments on your videos. As a Short, this is now possible with all smartphones. However, you can only access this feature from the playback page. That means you have to open the video, scroll down, go into the comments, and when you reply to a comment there, you’ll see the small Short button next to it. Okay, if we’re responding to comments in notification videos—when you click on the bell at the top and see that someone has commented—the feature is not available. I don’t know why that is. Feel free to write that in the comments. Maybe that’s feedback I should pass on to YouTube.

Alright, Live Control Room updates have been rolled out. We’ve already discussed that automatic interruptions are disabled by default. This means you have to actively turn them on. I think this has changed again. Last time we talked about it, they were enabled by default and you had to actively disable them. Important note: This is actually new information. Although automatic interruptions are played, they are practically bundled. The problem is, when an automatic ad is scheduled to play, the Creator is notified. The issue is, they can’t themselves determine when the ad runs, as the ad starts at different times for different viewer groups. Not everyone gets an ad at the same time, so you can’t say, “I’m just going to grab something quickly, I’ll be back in 2 minutes.” Instead, it’s always a drip-feed, and I think that’s actually a relatively poor solution in terms of user experience. We can discuss this further in the comments.

Next, setting up new streams. When you set up a new stream and are in the Partner Program, monetization is now enabled by default. Previously, you always had to actively select it when creating the stream. Of course, if you copy a stream from a previous stream, the settings are carried over accordingly. Please make sure to double-check that the monetization settings are as you want them, especially if you’re in a region where you do something special. Recently, we also had a bug where a stream was copied and it showed that it was monetized, but it wasn’t. Please check this again in the Content Manager.

Finally: The Live Control Panel pop-out has been added and has a dynamic URL based on the video ID, ending in /livestreaming/console. Here, you’ll see the CC data, i.e., the simultaneous viewers, chat rate, and the total views of the entire stream. Additionally, there’s the stream status, whether YouTube is receiving data or not, perhaps too little data, and so on. There’s also the option to quickly share the stream, create stream markers, and manually display them or enable automatic skipping. I don’t quite see the benefit of the pop-out yet, because if I have the pop-out, I can also have the entire live dashboard open, as it offers more options. I’m not sure if you can filter it that way. You also can’t customize it; it’s not designed as widgets where you can say, “Okay, I’m not interested in this CC data, I can remove it.” Instead, there are three chat modes and a quick live restore button. That’s actually a shame; I would have liked more customization. But I can also understand if they say, “Okay, we can’t offer a building block system here because someone will always have a problem, and that can’t be supported economically.”

Then we have a comment from genialem Tuning who asked where you can turn Live Reactions on or off. As always, you can do this in two places: Once when creating the stream, which is here, and once when editing the stream settings if you want to change it, you can do it here at the front.

From Monday onwards, there will be a new permission for channel managers and editors on channels for which they have permissions to publish Community Posts. I think that’s a nice feature. However, it’s only available via the main YouTube app.

YouTube Updates: Community Posts and Ads

That means you essentially need access to another channel with manager or editor rights. Then you can switch accounts via your own app, log in, and create a Community Post. Unfortunately, the desktop version lags behind, and that’s what I miss as a Channel Manager. If I now have to wait until Community Posts are handled via the mobile app, that’s a shame.

It’s a shame that the desktop feature is missing, but it’s definitely a step in the right direction. I’m not complaining too much about that. To conclude, let’s talk about the YouTube Promotions tab. YouTube, of course, also offers the opportunity to be active as an advertiser on the platform. The ecosystem works in such a way that they gladly take your money to promote your content.

Last year, we briefly touched on this Promotions tab and found that a Google Ads Express account is created, which often leads to unnecessary costs as it is not very specialized. You should stay away from it as it really just burns money. Now, it seems that you no longer have to create a separate Google Ads Express account, but the system will use your existing Google Ads account.

Whether you set this up in Google Ads or directly on YouTube remains to be seen. The main problem, however, is that you can still only advertise in the form of Discovery ads. I say Discovery ads consciously because they were previously referred to as Infeed ads. The issue is that Infeed ads could also imply advertising in the Shorts feed, which is not the case. It’s Instream advertising, an absolute mess with the naming of things.

So, if you want to advertise, write to me at team@kw.media. I’d be happy to help, but of course, it will cost you. I assure you, it’s less of a money sink than what Google takes. Apart from the naming issue with Instream advertising and Discovery ads, which can lead to confusion, Google Ads has not added any new features for advertisers in the Black Forest with this update. That’s understandable since Black Forest monitoring has only been available for 8 weeks.

We’ll just keep waiting and see. If your main views are generated via Shorts, try to convert the viewers so they watch your videos. Otherwise, you won’t have any success. If you have questions about promotions, contact team@kw.media. Thank you for your attention! I look forward to your comments and see you next week!

Sources

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