YouTube Updates: Clips Dashboard, Ad Control & Mid-Rolls in Livestreams

We need to talk about clips, as they are now available for Creators to view at the video level. This means you can't unfortunately access all your clips, but only the clips associated with...

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Managing Community Highlights with the New Clips Dashboard

YouTube has introduced a new way for Creators to interact with the clips their community creates. Previously, tracking which parts of a video were being clipped by viewers was a fragmented process. Now, clips are available for Creators to view directly at the video level.

While this is a step forward, it is important to note a current limitation: you cannot yet access a centralized dashboard to see every clip created across your entire channel. Instead, you must navigate to a specific video to see the clips associated with that particular piece of content. While this may seem restrictive, it provides a functional starting point for Creators to begin auditing their most popular highlights.

Turning Community Clips into Shorts

The primary strategic value of this update is the ability to streamline the creation of Shorts. For many Creators, especially those who produce long-form content or live streams, the most challenging part of the workflow is identifying “gold nuggets”—those high-energy or high-value moments that are likely to perform well as short-form content.

By utilizing the clips dashboard, the community essentially performs the first pass of editing. When viewers clip a segment, they are signaling exactly which parts of the video are the most engaging. Creators can then take these community-curated highlights and hit the “Create” button to transform them into Shorts, significantly reducing the time spent digging through hours of raw footage.

The Mobile Workflow Gap

A significant caveat to this feature is that the clips dashboard is currently only available on desktop. For Creators who manage their channels primarily via mobile, this creates a friction point. However, there is a manual workaround for those using Android or iOS devices:

  1. Open a mobile browser (such as Chrome).
  2. Load the YouTube Studio page and toggle the browser settings to “Desktop site.”
  3. Navigate to the clips section of the specific video.
  4. Click on the desired clip.

This action will trigger the YouTube app to open, where the Creator can then use the native tools to create a Short. While not a seamless integrated experience, it allows mobile-first Creators to leverage community clips without needing a PC.

The Shift Toward “Simple Ad Control”

One of the more controversial updates involves a change to how monetization is handled, specifically regarding “simple ad control.” Starting in November, YouTube will implement changes that affect newly uploaded videos and any existing videos where the Creator updates their monetization settings.

The core of this change is the removal of individual ad settings. In the past, Creators had more granular control over which types of ads were permitted to run on their content. Under the new system, this level of choice is being removed in favor of a more automated approach.

The Trade-off: Revenue vs. User Experience

A critical part of this update is the integration of non-skippable ads into the automated management system. YouTube has shared experimental data regarding the impact of these ads, though the lack of full transparency regarding the underlying data remains a point of concern for many.

According to the data provided by YouTube, the trade-offs are as follows:

  • Non-skippable ads: Enabling these via the automatic function can lead to up to a 5% increase in revenue, but results in up to 1% less watch time.
  • Non-skippable ads + Preroll ads: When combined, the revenue increase can jump to 15%, but the cost is a 5% decrease in watch time.

While a 15% increase in revenue is an attractive incentive, the loss of watch time is a significant risk. For many, a 5% drop in watch time isn’t just a statistic—it represents users who may be driven away by intrusive ad formats and may not return to the channel in the long run.

Implications for Non-Partnered Creators

The most challenging aspect of the “simple ad control” update is its impact on those who are not yet part of the YouTube Partner Program. Creators who are not monetized have no control over these settings.

This creates a difficult situation: non-partnered Creators may see their watch time decrease due to non-skippable ads being placed on their videos by YouTube, yet they receive none of the financial benefit. For those striving to hit the 4,000-hour watch time threshold required to join the Partner Program, a 5% loss in watch time could mean the difference of hundreds of hours, potentially delaying their ability to monetize their channel.

Enhancements to YouTube Live Streaming

While the ad control changes bring some uncertainty, the updates to YouTube Live are generally positive, offering Creators more flexibility in how they monetize their real-time broadcasts.

Expanded Mid-Roll Availability

Mid-roll ads are now being rolled out for all participants in the partner programs. This allows Creators to generate revenue throughout the duration of a stream rather than relying solely on pre-rolls or post-rolls.

To prevent ad fatigue and maintain viewer retention, YouTube has introduced adjustable ad frequency settings. While the default interval is set to 30 minutes, Creators can increase the frequency to as often as every six minutes, depending on the nature of their content and their audience’s tolerance.

Real-Time Ad Management

To ensure that ads do not interrupt critical moments—such as a climactic point in a game or a deep conversation—YouTube has implemented several “quality of life” features for the Creator:

  • The 60-Second Warning: One minute before an automated ad is scheduled to run, the Creator will receive a notification in the live chat. This notification includes a button that allows the Creator to skip the ad entirely if the timing is poor.
  • The 10-Minute Lockout: Creators can trigger a 10-minute lockout period. This effectively pauses the ad timer, ensuring that no automated ads will play for the next ten minutes. Once this period expires, the regular ad timer resumes.
  • Manual Overrides: Even during a lockout period, the “insert ad” button remains functional. This allows the Creator to manually trigger an ad if they find a natural break in the action that is more suitable than the automated schedule.

These tools provide a necessary layer of human oversight to the automated monetization process, allowing Creators to balance the need for revenue with the need to maintain a high-quality live experience for their audience.

Original transcript

Transcript

We need to talk about clips, as they are now available for creators to view at the video level. This means you can’t see all your clips at once, but only the clips related to a specific video. In my opinion, this isn’t a problem since the rest will be added later. So, we can start working with this now. Basically, it works well as far as I can tell from the dashboard. And of course, I want to turn these into Shorts because that was the original idea: The highlights that people love from your streams should be picked up by you again without having to dig through all the content yourself. Essentially, the community does the work for you, and you just have to hit the “Create” button.

Here’s the catch: This entire feature is only available on desktop, not on mobile devices. And for once, I’d argue that this is something I wished for on mobile. It could have been rolled out on mobile devices first. But okay, now we need to find some kind of workflow. Our current workflow is to open Chrome, for example, on my Android phone, load the YouTube Studio page as a desktop website, navigate to the clips, and then click on the clip. This, of course, takes you to the YouTube app where you have the button to create a Short. It’s not ideal, but at least we can now see the clips other people have made of us and have a basic workflow for how it’s supposed to work. Everything else will come later.

I don’t know why it wasn’t released directly. Let’s move on, because we need to talk about the big elephant in the room: the changes to simplified ad control, or as it’s called in English, “simple ad control.” Starting in November, these changes will be implemented either for newly uploaded videos or for videos where you update the monetization settings. Individual ad settings will be removed. This means you can no longer choose which types of ads to run. Additionally, the setting for whether ads are skippable or not is included, which is an important point that I don’t like.

With unchanged means, the creator can continue to manually set ad spaces or use YouTube’s automatic management. This already works quite well and is something I use regularly. However, YouTube is now throwing around experiment data that they don’t show us. So, it’s not transparent for us if there might be other systemic errors or similar issues. In this test, that’s a shame, and I wish for more transparency. They say that if you enable non-skippable ads via the automatic function, you get up to 5% more revenue with up to 1% less watch time. 5% more revenue sounds impressive, but you also have to keep in mind that 1% of the user experience is affected—and these are users who might not come back in the long run.

If you also enable preroll ads in addition to non-skippable ads, the value changes to 15% more revenue with 5% less watch time. So, it doesn’t scale linearly, which is fine. But 5% less watch time means that out of the 4000 hours needed to join the Partner Program, you have 200 extra hours or 200 hours missing because people turn off due to the non-skippable ads. And the bad news is: If you’re not in the Partner Program, you can’t control this yet—and you won’t be able to starting in November. So, you’re not making any money from it. I think that for being allowed to upload all my stuff to YouTube, I don’t have a problem with this, but losing 5% of watch time because specific ads that might scare or drive away users are shown is a tough pill to swallow. We can discuss this in the comments, please stay civil, as we might still want to tackle this issue.

Updates on Live Streaming on YouTube

The changes won’t take effect until November, and there are still some meetings with YouTube planned. Maybe we can make some adjustments to at least keep the current setting of whether ads are skippable or not. Maybe there’s a better incentive than just 5% more revenue if non-skippable ads are included.

Ad Settings

Let’s move on to the area of live streaming, where some positive changes have been made. The mid-roll ads are now being rolled out for all partner programs, which I think is a good thing. The settings for ad frequency are also available, meaning how often ads appear during your live stream. The default is set at 30 minutes, but creators can increase the frequency to one ad every six minutes. I think that’s pretty good. 60 seconds before an ad starts, the creator receives a small message in the live chat with a button. By clicking this button, the ad can be skipped, which is very handy.

Additionally, you have the option to set up a 10-minute lockout period. So, if you’re in the middle of a real conversation or want to focus for the next 10 minutes, you can say, “I don’t want any ads for the next 10 minutes.” The regular timer will simply continue afterward. If you still want to run an ad during this time because it fits well, you can of course still use the “insert ad” button, which continues to work.

I can’t complain, and as mentioned, we can discuss the other topics in the comments. Thank you for your attention and watching! I hope you could take something away from it. See you next Saturday, take care and stay active!

Martin Koytek

Written by

Martin Koytek

Managing Director

Producer of the kw.media YouTube tutorials and point of contact for YouTube consulting, courses and creator support.

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