Is YouTube Creating AI Clones of Creators? | YouTube Creator News

Transcript

YouTube is a big deal this year leading up to the code break. Even major tech Creators are calling the current wave of updates a full operating system update for the platform. And they’re not entirely wrong. It’s about features that fundamentally change how we monetize and interact. From AI clones of yourself to sales data and analytics. Let’s go through what this means for your business. First, a feature that seems straight out of Cyberpunk: “Talk to Creators via Trick.”

Google Apps is expanding a test where they generate an AI representation of Creators who signed up for the experiment. Viewers aged 18 and over in the US on desktop will soon be able to click a button and have a conversation with the Creator’s AI portrait. The current version of this experiment is trained on their content and unique knowledge. The idea is that the Creator’s AI doppelganger can answer questions about their content 24/7. While this infinitely scales their presence, I’m skeptical about the controls we have. Do we really want an AI responding in our name, potentially hallucinating answers?

It’s currently a closed beta, but this is the future of community interaction that YouTube is promoting. A quick update for my streamers: The multi-aspect streaming feature, simultaneous streaming in portrait and landscape mode, is reportedly being rolled out to more channels quickly according to several Creators on the YouTube Gaming Discord server. However, beware: it’s still the single ingestion version with automatic cropping. You stream a horizontal video, and YouTube crops the vertical center. Complex overlays will still be cut off.

We’re still waiting for the manual double ingestion version where you can send both the vertical and horizontal stream to YouTube separately without worrying about content being cut off. For shop owners among us: YouTube Analytics now finally shows data at the seller level. You can now see total sales, orders, and returns directly in YouTube Studio, giving you a better overview of your e-commerce performance without leaving the platform.

Lastly, I have the pleasure to announce a little teaser. As a YouTube product expert, I’ve been conducting manual channel reviews for years, but let’s be honest: manual reviews are slow. That’s why I’ve teamed up with Then, another German YouTube product expert who’s been in the game since 2015. We’re currently working on a tool called Cube Check Version 3, an automated growth and compliance solution. Instead of manually reviewing hundreds of videos, we’ve developed a system that automates channel triages in minutes, identifying risks and bottlenecks.

Currently, it’s an internal tool for our consulting, but we’re considering a closed beta for self-service users. If you are 18 years or older and would like your channel to be analyzed by this new system, send an email to team@kw.media with your channel ID and how you would use the tool. Once the tool is ready for external eyes, we’ll send out NDAs and beta invitations.

That’s it for today. I’m curious: Would you trust an AI portrait to talk to your fans, or is this a boundary you wouldn’t cross? Let’s discuss this peacefully in the comments. I think this is a conversation we need to have. Thank you for tuning in, and see you next week with more Creator updates!