Automatic Link Placement in Comments | #youtubepatchrundown

Transcript

I started with a small experiment on YouTube: I want to display keywords or key phrases in the comments as hyperlinks. These are set automatically, and the comment writer can still edit them or add more links if needed. So it’s not manipulable, but managed exclusively by YouTube. Clicking on one of these links takes you to a search results page displaying content related to the corresponding topics or key phrases. The Creator can, of course, also remove these links if they wish.

Viewers can also opt out of this experiment if they want their comments to remain unchanged. However, I find this a very interesting development, and we should keep an eye on it. It could be worth observing the use of such key phrases and creating content around them, because if you rank high in SEO for them, you’ll naturally also be displayed higher in the search results. This could be a source of inspiration for Creators based on what viewers might be searching for.

Community Posts are now also available on tablets. Previously, Creators could already write and post Community Posts on tablets, but now they can also read them on tablets. According to YouTube, this feature is 100% rolled out and applies to both iOS and Android devices. A greeting goes out to the 3% of our viewers who follow us on tablets.

Next up is a new metric for Community Posts: it now shows the number of reminders created for upcoming livestreams. So, if you’re planning a livestream, there’s a YouTube function that notifies you, and the number of people who have enabled this notification is now displayed in the analytics. This is a useful reminder when planning livestreams, and you should draw attention to them in good time by also creating a Community Tab post.

Community Tabs are closely linked to Memberships. Previously, you had to share your Members and videos as posts, but now Members can also be displayed in the Home Feed and Sub Feed, which I think is a sensible improvement. This way, the people who pay for this content can also see it directly and meaningfully, instead of via the Community Tab or external notification pages.

Memberships can now also be managed via YouTube Studio Mobile. So, if you’re in the YouTube Partner Program or the Fanfunding Program (the latter is not yet available in Germany but coming soon), you can set up, edit, add emotes, and more to your Memberships via the mobile app. This feature is now integrated into the mobile studio.

That’s it for this week, there was a lot going on again. Feel free to ask any questions in the comments. Many thanks at this point for 500 subscribers! I’m really pleased that you’re all so interested in learning more about YouTube. I hope to see you again soon, and by “soon” I mean next Saturday. What we’ll have then remains a secret for now, so stay tuned!