Author

Leo Wattenberg

Author of kw.media blog posts about YouTube, creator strategy, VTubing and platform questions.

Leo Wattenberg

About Leo

Leo Wattenberg

Creative Director

  • YouTube Certified
  • YouTube Product Expert
  • VTuber Specialist

Leo Wattenberg writes the blog posts for kw.media. His topics range from YouTube strategy and copyright to VTubing, platform policy and creator models.

He works across multimedia production, film, web design and VR, combining practical YouTube experience with a clear view of creator realities.

team@kw.media

Blog posts by Leo Wattenberg

The Wattenberg-Indicator

A practical content model for understanding audience intent on YouTube and planning videos beyond the old Hero-Hub-Help framework.

I got a strike. What now?

What to do after receiving a YouTube strike: stay calm, understand deadlines, prepare an appeal and avoid making the situation worse.

Mobile Producion for Everyone

A practical guide to mobile production for YouTube and livestreaming, from phones and audio to setup choices for flexible creation.

Why Grinding is bad for you

Why constant grinding can hurt creators, and how smarter planning, healthier pacing and better ideas can support sustainable channel growth.