The Wattenberg-Indicator
Moin. The Hero–Hub–Help model which YouTube developed in 2014 has been a helpful tool for video marketeers to help them understand what they can do on YouTube. Namely: Hero content is big events, which you can advertise in a big way. It gets huge attention on the day it’s happening, and then quickly becomes uninteresting again, such as the E3 presentations. Hub content is regularly scheduled content, to keep subscribers… Read More »The Wattenberg-Indicator